For us at MONTANA-CANS, it is immeasurably important to have a close connection to our friends and partners who use our tools. This need for a close correlation has led us to support and sponsor an amazing amount of incredible events and projects, and helped us to establish collaborations with numerous artists, brands and partners. We are grateful to be in a position to be able to provide this kind of support, and thankful for the abundance of inspirations and ideas that artists and collaboration partners from all across the world share with us. We make it a point to feature these projects and collaborations on our blog and and social media channels, but because of the fast-paced hustle and bustle of the internet, we have decided it was time to create a printed collection which contains merely a small fraction of the creative work we have been involved in over the past years.
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Just about the only thing that is better that having a can in one hand, is having a can in one and a nice cold beer in the other. Choosing your beer is much like choosing your collaboration-partner; a decision that deserves careful consideration. After a deliberate process of pondering and tasting, we at Montana have come to the conclusion: Heineken is our beer of choice. To make the verdict even more worthwhile, we decided to get involved in a collaboration as well, which led to the idea for a one-of-a-kind beer-tasting and spray-painting happening only to be experienced in Miami, Florida, which we call the Heineken Mobile Art Experience. Throughout December 2015, this live art truck travelled from Wynwood to South Beach, stopping at walls and pop-up events all along the way. The truck itself is equipped with rotating canvases on the outside and is home to a gallery on the inside. Live-sessions with artists such as Greg Mike, Kamea Hadar, Felipe Pantone and 2Alas, and getting to watch them www.heinekenxmontana.com 89
