For us at MONTANA-CANS, it is immeasurably important to have a close connection to our friends and partners who use our tools. This need for a close correlation has led us to support and sponsor an amazing amount of incredible events and projects, and helped us to establish collaborations with numerous artists, brands and partners. We are grateful to be in a position to be able to provide this kind of support, and thankful for the abundance of inspirations and ideas that artists and collaboration partners from all across the world share with us. We make it a point to feature these projects and collaborations on our blog and and social media channels, but because of the fast-paced hustle and bustle of the internet, we have decided it was time to create a printed collection which contains merely a small fraction of the creative work we have been involved in over the past years.
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8 making the can the
8 making the can the canvas
We like to think that our design is one feature on a list of many aspects that sets us apart from other can manufacturers. For the creation of our sleek litho design, the can became our canvas. And even though we take great pride in the value of brand recognition we have created, we wanted to invite artists to use our can as their canvas and create a special edition series for artists, our fans, collectors and us. The Montana BLACK artist edi- tion was brought to life. Each quarter, a new can is released which features world renowned artists of our choosing. The artist gets to pick his or her favorite color out of the 187 shades in the BLACK range, and create their design, which reflects their interpretation of the name of this shade for the lithographed can. This design will then be implemented for a limited time in the production of the artist’s chosen color, making the can not only functional but an exclusive limited-edition-collectable. Our goal was to create a concept which would allow the artist to put their personal touch and creativity on the can, knowing that it will be distributed all around the world and would also reward us with a personalized design of renown artists. So, we were faced with an agonizing choice, finally zeroing in on the first artist to launch our Montana BLACK artist edition series. BLA CK ART IST LIN E 9
