At the core of this successful formula is a strong working relationship between »CONCRETE – The Graffiti Agency«, which has its office on lo - cation at the store. And the team from the Montana Store Vienna itself, that are the suppliers of the full Montana Cans assortment to the CONCRETE crew and beyond. It made sense to work off this synergy. What was probably underestimated in this concept was that with their passion and connection to Austrian and international artists, they were actually going to make ripples in the local art world that would end up as waves in Europe and abroad. ↑ Don‘t bite the hand that feeds you. Case Maclaim with a confronting mural of massive proportions. ← 1UP crew re-enforcing their position as a international united graffiti power. With every product line on hand in-store, the MSV earned the reputation of being the most reliable graffiti store in the country. 44 Recap Montana Store Vienna
Let’s start at the Limited Collabo Edition of the Montana Store Vienna birthday can. A true symbol of bold ness and direction, the can made its way into few collections only being available at the MSV first birthday party. With an impact like this, it has already become a sought after collectors can for the spray can collecting die-hards. The exhibition space excelled with some world-renowned feature artists that brought international quality graffiti, fine art and street art straight into the doors of the MSV. With subliminal artists like Ed Nightingale, 82Eliote, Interjail and Uptown Danny, Nomad and Ruin, Most and international heavyweight, Felipe Pantone, the quality was outstanding and a barrage of merchandise and limited products went exclu sively to the MSV’s walls and shelves. Shelves being the keyword, the MSV’s shelves and racks delivered available Montana Cans product day in, day out. With every product line on hand instore, the MSV earned the reputation of being the most reliable graffiti store in the country. With all this happening under one roof, it seemed only fitting that the store’s first-year birthday celebration be one of the most major parties Vienna has ever seen featuring worldwide legends like 1 UP, Nychos, JBCB, Lugosis, Strato, Case MaClaim, Anna T-Iron, Walze, and the Spraycity Rotating Wall. In actual fact, it was too big too put under the MSV roof. »Spray all day, party all night« was the motto as art, music, food, and diversity were celebrated in abundance. Congratulations Montana Store Vienna. ↑ A collectors item even before the party came to an end. The striking Montana Store Vienna limited edition 1st anniversary can was only available at the party and MSV. The exhibition space excelled with some worldrenowned feature artists that brought international quality graffiti, fine art and street art straight into the doors of the Montana Store Vienna → The graffiti community and beyond came from everywhere in Europe to help the MSV team celebrate. ↓ Local and international acts adorned the stage of the MSV 1st anniversary party, rocking crowds of all orientations. »Spray all day, party all night« was the motto as art, music, food, and diversity were celebrated in abundance Recap Montana Store Vienna 45
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