140
LOOKBOOK 017 Unity through Urban Art Just imagine if someone came up to you and said that they believe the very thing you’re most passionate about is perhaps the perfect medium to promote team spirit and bring people together. No matter what your passion, you’d probably be pretty stoked! We definitely were, when Jägermeister came to us with unique proposal. We were hooked and full of enthusiasm, and on top of it all, the mutual affinity was almost tangible. Jägermeister is known worldwide for their top quality herb digestif. In Germany, they're also known for their well-executed campaigns, their good sense of humor and their love for camaraderie. Their #wallsofwir campaign promoted community spirit, which is a typical topic for all of Jägermeister’s projects. The 4-week #wallsofwir campaign was focused on creating 4 large-scale murals in public spaces in four large German cities, Hamburg, Berlin, Cologne and Stuttgart, and had a roster of 16 German artists based in those respective cities. After the first bit of brainstorming, it was clear we had to create a special color for this occasion related to the classic Jägermeister Orange. "KNALL-ORANGE" which translates loosely to "BRIGHT- ORANGE" was created and handed out for free in graffiti shops in each city throughout the duration of the event, to further promote it. The project was kicked off in Hamburg by artists ANNA T-IRON, OJEY 80, HEIS and the ALPHABET BOYS. Supplied with a whole bunch of Montana BLACK cans, the team got to work to create a collage-style piece in the cities party district of St. Pauli. It turned out to be a real Jäger-masterpiece with Jägermeister’s font logo letter J as recognition feature. Next up, Berlin-based artists DEE DEE KID, GOGO PLATA, DEJOE and DIE DIXONS created a real Berlin Wall of unity. Featuring all kinds of creatures from humanoid to a more robotic faction, this wall invites its spectators to become a part of a unique team, including a designated selfie point for perfect angle. 141
LOOKBOOK 017 EDITION # 02 MONTANA L
WHEN PASSION MEETS PRECISION. MONTA
Content MONTANA LOOKBOOK / EDITORIA
TOPSPRAYERS at work | Moscow, Russi
Emoji VandalsGraffiti Just Got A Sh
to GiVE modErn Vandals thE Vocabula
BLA CK ART IST SERI ES The Montana
D MOTE We are proud to feature DMOT
Two icons that immediately come to
photos by Spraydaily.com 19
21
Traveling at the speed of art Felip
LOOKBOOK 017 In a few pieces, he ha
LOOKBOOK 017 follow the artist on:
photography by Brandon Shigeta, Sel
LOOKBOOK 017 follow the event on: i
LOOKBOOK 017 The New Contemporary M
LOOKBOOK 017 35
murals in thE marKEt morE than just
LOOKBOOK 017 The Knight Foundation
LOOKBOOK 017 41
LOOKBOOK 017 www.muralsinthemarket.
P EL Montana GOLD 400ml CL2100 Shri
STADT WAND KUNST 2016 47
MONTANA-CANS supports great art in
„Baseball Sketch“ by Sainer/Eta
Great, greater, great art! Once aga
Mural Harbor 55
Whoops…Art! Linz’s Gallery by A
photos by @Selimeins 59
61
LOOKBOOK 016 the-weird-crew.tumblr.
LOOKBOOK 016 WEIRD HIGH FIVE 65
photos by @Selimeins the-weird-crew
69
When we are asked to contribute to
In overseas ship containers positio
“Anatomy of the main weapon of ch
77
NUART is an international street ar
www.nuartfestival.no 81
mosEs & taps mosCoW russiA photogra
85
which break the corporate identity
Loading...
Loading...
Loading...
MONTANA-CANS | Copyright © 2022 | all rights reserved