5 years ago

Montana LOOKBOOK 2018

  • Text
  • Montana
  • Graffiti
  • Artists
  • Lookbook
  • Cans
  • Festival
  • Photography
  • Edition
  • Buff
  • Artwork
The new MONTANA-CANS LOOKBOOK 2018 out now featuring special MONTANA-CANS products, brand collaborations, events and artists. At MONTANA-CANS we benefit, as a team and as company, from working closely with creative heads, our friends and partners. In return, it is our pleasure to support events, projects and artists. In our opinion, a fruitful cooperation is the source for creativity, development and growth on all levels. We are fortunate and grateful for the fact that we are approached by artists and collaboration partners alike, who have incredible ideas and inspirations, is something that we are very thankful for. Also check the previous issues MONTANA-CANS LOOKBOOK 2016 and 2017

The pack consists of a

The pack consists of a predominantly black pair, with a white heel and a somewhat inverted white version. On the black pair, the details seem to be applied with a white enamel, whereas its counterpart depicts a more prominently placed black Reebok logo on the side of the otherwise all-white shoe. Usually details like paint stains come with time, involuntarily and by accident, due to the wear and tear caused under mysterious circumstances, often whilst midnight marauding. In this case however, these details are carefully placed and a conscious choice, paying hommage to Montana's heritage. Hints towards the origin of these marks are subtle, yet members of the club will decode them with ease. As several analogies to urban art contexts are translated into the design of both pairs, the result of the collaboration between Montana and Reebok almost feels natural. Black and white represent complete opposites of the visible light spectrum. As black absorbs all light, white on the contrary, reflects all light. The stark contrast between the inherent properties of the two tones easily allows an allegory to day and night. A nocturnal scenery, as mirrored in the black pair, provides a perfect surrounding for hidden adventures, such as painting graffiti. The combination of black and white spraypaint is also an essential choice for urban artists, who want to emphasize their style and maximize the legibility of their artworks. Black and white is always a timeless choice, especially for #classicgraffiti. Maybe the underlying reference to the light of the day versus the dark of the night subconsciously influences artists in their choice of color. Black paint drizzles are clearly visible on the white pair, as if a flash picture has been taken in total darkness. Being a little more blunt than the black pair, the white one might just be as useful to camouflage and blend into an urban crowd, after secretly emerging from a hatch. Photography by MONTANA-CANS / Edward Nightingale 10


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