Every organisation that was built up on passion and a love of what they do, finds themselves more and more pro-active in their work each year. Montana Cans is no exception as we strive to make the best cans on earth. But that is no excuse to reflect on all the extra curriculum activities like collaborations, festival, project and artist support that happen through the year as well. After all this helped create history.
The Montana Cans LOOKBOOK gives an outlet to remember, reflect and reward those who deserve a little extra attention with some extra glow of the spotlight. With great pleasure, we announce the online release of the Montana Cans LOOKBOOK 2019, looking back at some of the highlights of 2019.
This edition delves into many projects such as the Montana Cans limited edition cans that featured Mina & Bruce (plus interview), Felipe Pantone, Most and Flying Förtress. We reminisce on the cool collabo's we were involved in with Happy Socks, Good Guy Boris and Reebok Sneakers. We get re-inspired by feature articles on artists IMAGINE, THE LONDON POLICE, FRAU ISA, 1010 and 1UP CREW. We take a look at some of the urban art festivals that raised the bar even higher like METROPOLINK, POW!WOW ROTTERDAM and the THE BERLIN MURAL FESTIVAL. With eyes wide open we scratch under the surface of some alternative disciplines within graffiti culture. The spotlight gets turned on ABSTRACT LETTERING, GRAFFITI ON FREIGHTS and CALLIGRAFFITI.
We share some knowledge on the new products like the Montana BLACK INFRA colors and Montana BOLD marker line, which took the industry by storm. Just as the special moment that was the grand opening of the MONTANA STORE VIENNA with our industry partners CONCRETE, did. All this and more over 160 enthralling full color pages.
20
Since 2008, the Happy Socks Team have been turning the essential clothing items of socks and underwear into creative canvases of endless possibilities. Not to mention keeping feet warm and putting smiles on faces all over the world. Rewind back to a few years earlier, back to the humble little town of Heidelberg Germany where we, the team at Montana-Cans, have been re-inventing the spray can in all its glory since 1996. With the goal and motivation to offer writers and artists the best possible cans and creation tools on earth. Putting color and freedom of expression back into the streets, galleries and spaces of the world over for everyone to enjoy. The outcome of our collaboration was an exciting, limited edition, athletic, cotton sock collection. All laced with graffiti and paint based designs, the socks were served up in a can like container, celebrating our common love of all things color and graffiti. In this shared spirit of rebellion and creation, it was obvious to us that we needed to call in the master of freedom of expression and boisterous rebellion, GOOD GUY BORIS to capture the essence of our collaboration on film. And this he did. Set in the sun soaked background of Greece, the graffiti covered trains and streets were as much of a reflection of the Montana-Cans X HAPPY SOCKS collaboration as the socks themselves. In his short film "Wear under pressure", GOOD GUY BORIS brought a smile to our faces and a much needed touch of color to our world. And our feet. 21
