4 years ago

MontanaCans Lookbook 2019

  • Text
  • Tenten
  • Art
  • Isa
  • Art
  • Socks
  • Collaborations
  • Art
  • Cans
  • Montana
  • Graffiti
  • Artists
  • Lookbook
  • Edition
  • Cans
  • Infra
  • Reebok
  • Berlin
  • Festival
  • Montanacans
  • Preview
Every organisation that was built up on passion and a love of what they do, finds themselves more and more pro-active in their work each year. Montana Cans is no exception as we strive to make the best cans on earth. But that is no excuse to reflect on all the extra curriculum activities like collaborations, festival, project and artist support that happen through the year as well. After all this helped create history. The Montana Cans LOOKBOOK gives an outlet to remember, reflect and reward those who deserve a little extra attention with some extra glow of the spotlight. With great pleasure, we announce the online release of the Montana Cans LOOKBOOK 2019, looking back at some of the highlights of 2019. This edition delves into many projects such as the Montana Cans limited edition cans that featured Mina & Bruce (plus interview), Felipe Pantone, Most and Flying Förtress. We reminisce on the cool collabo's we were involved in with Happy Socks, Good Guy Boris and Reebok Sneakers. We get re-inspired by feature articles on artists IMAGINE, THE LONDON POLICE, FRAU ISA, 1010 and 1UP CREW. We take a look at some of the urban art festivals that raised the bar even higher like METROPOLINK, POW!WOW ROTTERDAM and the THE BERLIN MURAL FESTIVAL. With eyes wide open we scratch under the surface of some alternative disciplines within graffiti culture. The spotlight gets turned on ABSTRACT LETTERING, GRAFFITI ON FREIGHTS and CALLIGRAFFITI. We share some knowledge on the new products like the Montana BLACK INFRA colors and Montana BOLD marker line, which took the industry by storm. Just as the special moment that was the grand opening of the MONTANA STORE VIENNA with our industry partners CONCRETE, did. All this and more over 160 enthralling full color pages.


MONTANACANS REEBOK COLLABORATION Spring/Summer 2018 If the shoe fits, wear it March 2018 saw the global release of the Spring/Summer MONTANA-CANS x REEBOK Club C 85, Classic Leather and Workout Plus sneakers. For the second time, the synergy between these two iconic brands went flawlessly hand in hand, just like sneakers and graffiti culture do. The three SS18 ranges sold through, quickly making them instant collectors items, or proud straight-to-service footwear for their new owners. Each release was celebrated with exclusive events and release parties at key footwear retailers around the globe. Making the energy of the collaboartion even more infectious for participants and onlookers. The collaboration that originated back in early 2017, started it's path with the release of the Reebok Classic #ALWAYSCLASSIC. Celebrating the basis of the Montana GOLD spray paint range, the series rolled out in two powerful color ways featuring the tried and true Shock Black SH9000 and Shock White SH9100. The SS2018 campaign titled #ALWAYSCLASSIC, was amplified with the involvment of #HIDDENCLASSICS, in the form of two very special, internationally renowned artists. The first being Czech born and Prague based Sany. The second being the Argentinian/Spanish artist that never sleeps, Felipe Pantone (aka Pant1). Sany, known as a female master of her game in a male dominated scene, continually delivers the anticipated highend New York inspired, classic graffiti on the streets, that she is known and loved for. All with a fresh female touch that breathes fresh air into this classic style. Felipe Pantone, king of the contemporary kinetic-meets graffiti game, boldly goes where no writer has gone before. Taking with him a dynamic color pallet that is as simple as it is complicated. With their attention to detail, they served up style as classic as the #ALWAYS CLASSIC sneaker series itself. THER | CLAS Internationally, a multitude of media campaigns rolled out on all platforms. The audience for both Montana-Cans and Reebok Classic both widened and strengthened considerabally. A historical collaboration that is a true example of what can happen when two great entities with their hearts in the right place come together. GENDER: MEN’S 30


MONTANA-CANS | Copyright © 2022 | all rights reserved