4 years ago

MontanaCans Lookbook 2019

  • Text
  • Tenten
  • Art
  • Isa
  • Art
  • Socks
  • Collaborations
  • Art
  • Cans
  • Montana
  • Graffiti
  • Artists
  • Lookbook
  • Edition
  • Cans
  • Infra
  • Reebok
  • Berlin
  • Festival
  • Montanacans
  • Preview
Every organisation that was built up on passion and a love of what they do, finds themselves more and more pro-active in their work each year. Montana Cans is no exception as we strive to make the best cans on earth. But that is no excuse to reflect on all the extra curriculum activities like collaborations, festival, project and artist support that happen through the year as well. After all this helped create history. The Montana Cans LOOKBOOK gives an outlet to remember, reflect and reward those who deserve a little extra attention with some extra glow of the spotlight. With great pleasure, we announce the online release of the Montana Cans LOOKBOOK 2019, looking back at some of the highlights of 2019. This edition delves into many projects such as the Montana Cans limited edition cans that featured Mina & Bruce (plus interview), Felipe Pantone, Most and Flying Förtress. We reminisce on the cool collabo's we were involved in with Happy Socks, Good Guy Boris and Reebok Sneakers. We get re-inspired by feature articles on artists IMAGINE, THE LONDON POLICE, FRAU ISA, 1010 and 1UP CREW. We take a look at some of the urban art festivals that raised the bar even higher like METROPOLINK, POW!WOW ROTTERDAM and the THE BERLIN MURAL FESTIVAL. With eyes wide open we scratch under the surface of some alternative disciplines within graffiti culture. The spotlight gets turned on ABSTRACT LETTERING, GRAFFITI ON FREIGHTS and CALLIGRAFFITI. We share some knowledge on the new products like the Montana BLACK INFRA colors and Montana BOLD marker line, which took the industry by storm. Just as the special moment that was the grand opening of the MONTANA STORE VIENNA with our industry partners CONCRETE, did. All this and more over 160 enthralling full color pages.


LOOKBOOK 019 A L A G The genre with no end in sight Graffiti has come a long way since the kids of the Philadelphian and New York ghettos were scribbling their names on their block. What was once a silent scream to be seen rather then heard, catapulted itself into an ever-growing art form. The mold set by writers of the 70's and soon after graffiti found its way in grand scale on the outside of the New York subway system. Modern graffiti as we know it was born. Graffiti spent the next 20-30 years evolving and maturing. The whole time, the underlying connection however loose it had become, was LETTERS. What was once a set pattern (first outline, fill-in, background, final outline), morphed vigerously into new territories where the shape and form of letters themselves were being constantly challenged, reinvented and reinterpreted on a daily basis. Final outlines first, backgrounds in the fill-in, or no background at all. In contemporary graffiti, any idea is possible and it is not reliant on the institution of the gallery, or the green light from the "industry" to survive. 70

In contemporary graffiti it's not relevant if you’re old or young. It matters what you do, where you did it and how it looked. Instagram, Facebook and the buff limits your window of real world exposure as with most graffiti that came and went before you. Documentation and constant creation is your only hope to survive. Unlike in the white cube where artists are bought and sold/come and go, on the street your only as good as your last idea. In 2018 we were lucky enough to support and nurture some of these letter innovators that lay their focus not on regurgitating the classics, but in creating new classics for others to regurgitate later. 71

Copied successfully!

MONTANA-CANS | Copyright © 2022 | all rights reserved